I’ve been going on for quite a while now that leadership is changing. It’s moving more toward what could be better described as coaching but this concept of coaching is one that has come to mean a lot of very different things to different people. For me personally, the concept of coaching is being able to take the experience that I have gained by being bashed around in the entrepreneurial trenches for 20 years and combine it with some deep listening and reflecting tools with the express goal of helping the people that I am working with to achieve what they want to achieve.
It is not about problem solving, advice giving or mentoring — it’s about helping people get out of their own way by being right there with them, without judgement.
Having said all of the above, I am not a coach but I am becoming increasingly interested in learning as much as I can about this function and ‘The Prosperous Coach’ has been helpful to me in this regard.
Steve and Rich are coaches, very successful coaches that have seemingly mastered their craft and have helped a lot of people around the world.
This book is centred around how to build a prosperous coaching practise by learning to enjoy and become very good at what is essentially selling. They advocate for finding ways that provide value to your target audience from the outset.
What is interesting about this book and the lessons shared is that they are not specific to building a coaching practise. They really apply to any form of business development. I like it because it is centred around what your target audience needs and wants and not what the service provider wants to push onto them.
I would recommend this book to anybody that wants to understand more about coaching as well as to anyone that wants to challenge how they are looking at business development and the value that they are providing through the process.
I hope this was useful to you and I’ll be back soon with my next review.