Nona Blog

Book review #6 for 2019. Great by choice.Jim Collins and Morten T Hansen

Fanatic discipline, empirical creativity, productive paranoia, level 5 ambition, 20 mile march, fire bullets then cannonballs, leading above the death line and SMaC. These are just some of the really great terms that Collins uses in this excellent book on the study and findings of what makes a 10Xer and all that goes with that.

This is the second time that I have read this book and I don’t think it will be the last. It’s the kind of book that I want to revisit each year because, as with most of Collins’s work, it is packed full of well researched and easy to apply knowledge.

They speak about core behaviours such as fanatic discipline, extreme consistency of action and monomaniacal tendencies as being core to being a 10Xer and all of this rings very true for me.

They explore in depth the concept, definition and effects of luck and how the 10Xers respond to good and bad luck. They explore this in the context of South West Airlines, Bill Gates and some of the most dangerous expeditions of our time.

All this is presented in a very easy to read fashion with many real world examples to bring it home to the practical application that Collins is so great at.

I would highly recommend this book to pretty much anyone in business and/or leadership.

Thanks for reading, I hope it was even a little bit useful. Ill be back soon with my next review.

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Mike Scott

Co-founder and CEO - Nona